
Can’t Look Away: The Lure of Horror Film
Museum of Pop Culture
Interactive Design
AGENCY: BELLE & WISSELL, CO.

In collaboration with EMP Museum and exhibition designer Ken Burns (Wonder Mine), Belle & Wissell designed and developed a series of interactives for the exhibition with a wide range of focus.
The first offers a unique look at Bram Stoker’s original Dracula manuscript. Users can manipulate pages from the manuscript and through highlighted passages in the text, explore recurring themes in the horror genre through videos of related films, old and new.
The next interactive experience focused on music and soundmaking and teaches users not only how these sounds are made, but shows examples of their usage from many great films from the genre.
The final interactive experience invites users to put themselves in character; they are scanned and assigned the role of either the Villain or Victim. They’re guided through a narrated “preparation” and then at the top of their lungs, they scream! Their photo is captured and then displayed in the gallery and shared to EMP Museum’s flickr feed.













Belle & Wissell Team
Design Director: Gabe Kean, Art Director: Thomas Ryun, Designer: Edrea Lita, Producer: Marq Dean, Project Manager: Sarah Faulkner, Technology Lead: Marcel Ray, Programmer: Craig Babcock, Programmer: Jed Bursiek, Quality Assurance: Siarhei Bokach
Additional Project Credits
Curator: Jacob McMurray, Assistant, Curatorial: Erin Wheeler, Exhibition Design: Wonder Mine, Exhibition Graphics: Benjamin K. Shown, Interactive Producer: Aleen Adams, Project Manager: Bridget Jennings, Exhibit Services: Addy Froehlich, Museum Technology: Brian Phraner, Video Production: David Wulzen, Video Production: Nik Perleros