Cargill
Strategy // Identity // Naming // Packaging
Diamond Crystal Salt Company’s Kosher Salt Flakes have long been the gold standard of the culinary world—from the classrooms in culinary school to the most notable restaurants in the world. With a confident, thoughtful, and refined new design language and name, the entire food salt portfolio has a consistent yet nimble expression to better pair with the beloved product(s) inside the box.
Aspiring home chefs now better understand how the attributes, benefits, and superior performance of the products empower elevating their own craft, and connection with the rich history of the brand.
More to come…
Project Team
Miri Chan, Mega Tjhin, Sarah Polansky, Sebastian Fraye, Brent Stickels, John Eagle, David Summers, Kieran Moriarty, John Nam, Carly Kim, Amie Gutierrez
Created at Enlisted