Amazon
Experience Design // Interactive Design
Agency: Belle & Wissell, Co.
The Spheres offer Amazon employees an unique work environment that is more rainforest than office. To provide context and insight for this groundbreaking building, and it's botanical inhabitants, Amazon established a visitor center, called Understory.
At a central media installation, visitors experience stunning macro footage of the world-class plant collection upstairs, and get a glimpse of the unique architectural gestures that define the space. A generative soundscape pairs with the footage to enhance the experience. In addition, four small pools of light define interpretive zones, which offer spoken descriptions of the plants on view through directional audio as visitors step into them.
Five modular exhibits surround the media installation, delivering information about Amazon, The Spheres, and the world-class plant collection within. Each section features an interactive experience that explores topics relevant to that section through a playful interface, encouraging further discovery.
Belle & Wissell Team
Principal: Gabe Kean, Studio Producer: Sarah Trueblood, Creative Director: Thomas Ryun, Technology Lead: Edward Tang, Art Director: Eric Harvey, Senior Designer: Edrea Lita, Content Development Manager: Natalie Karbelnig, Senior Developer: Scott Thiessen, Music Composer: Jesse Solomon Clark, Quality Assurance Engineer: Siarhei Bokach
Additional Project Credits
Exhibit Architect: Graham Baba Architects, Exhibit Designer: Studio Matthews, Exhibit Management: Jill Randerson Exhibit Management, Film Production: The Radisch, Co., Film Director & Editor: John Jeffcoat, Film Producer: Lisa Farnham, Director of Photography: Doug Hostetter, Film Production Manager: Kelsey Graves, Media Engine Partner: Andrew Salviejo, YCD Multimedia, Fabricator: Dillon Works, A/V Integrator: Whitlock, Engineer: Arup, Lighting Designer: Niteo