GOOGLE CLOUD
Experience Design // Interactive Design
AGENCY: SPARKS
Unplanned downtime is one of the most expensive issues facing industrial equipment. IoT sensors generate tons of data, but typically only provide notifications of equipment failure after the fact.
Through the lens of airplane maintenance, this experience unpacks how leveraging machine learning in partnership with Google can significantly reduce equipment downtime by predicting equipment failures before they occur.
Sparks Team
VP, Creative Technology: Jamie Barlow, Creative Director (Interactive): Thomas Ryun, Senior Creative Technologist: Marcus Guttenplan, Interactive Designer: Ryan Greenhalgh, Motion Designer: Serena Ki, Digital Producer: Jacki Bigas, Creative Director (3D): James Feser, Senior (Graphic) Designer: Rachel Poulin, Account Director: Jessica Werts